Privacy Policy

1. Who We Are

Digital Anthem is a product of Invenzee Buildcap Fintech Pvt Ltd, a company incorporated in India. Our registered address is:

Orbit Mall, Vijay Nagar, Indore, Madhya Pradesh – 452010, India.
Phone: +91 70241 88926
Email: info@digitalanthem.in

We operate the website digitalanthem.in and related AI SaaS products including AI CRM, AI HRM, Websites & Portals, Social Media AI, WhatsApp Automation, Digital Marketing, Mobile Apps, and Master AI Agent ("Services").

2. Information We Collect

2.1 Information You Provide Directly

• Contact & Demo Requests: Name, phone number, email address, business name, city when you fill forms on our website.
• Partner Applications: Name, phone, email, city, professional profile, expected referral volume.
• Client Onboarding: Business details, GSTIN, bank account details (for billing), team member information.
• WhatsApp & Communications: Messages, queries, and responses when you contact us via WhatsApp or email.

2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent, clicks, scroll depth, and features used.
• Device Information: IP address, browser type, operating system, screen resolution.
• Cookies & Tracking: Session cookies, preference cookies, and analytics cookies (see Section 8).

2.3 Information from Third Parties

• Data from Meta (Facebook/Instagram) when you connect your social accounts to our Social Media AI service.
• Data from WhatsApp Business API for automation services.
• Google Analytics data aggregated and anonymised.

3. How We Use Your Information

• To provide, operate, and improve our AI software services.
• To contact you regarding your demo request, subscription, or support query.
• To process payments and manage your subscription.
• To send service updates, invoices, and important notifications.
• To run automated AI workflows on your behalf (CRM, HRM, social media, etc.).
• To personalise your experience and improve our AI models (using anonymised, aggregated data only).
• To comply with legal obligations under Indian law.
• To prevent fraud, misuse, and unauthorised access.

We do not use your data for advertising purposes on behalf of third parties.

4. Legal Basis for Processing (PDPB Compliance)

Under India's Personal Data Protection framework, we process your data on the following lawful bases:

• Contract: To fulfil the service agreement when you subscribe to our products.
• Consent: For marketing communications and optional data uses — you may withdraw consent at any time.
• Legitimate Interest: For fraud prevention, security, and service improvement.
• Legal Obligation: When required by Indian law (GST, RBI regulations, court orders).

5. Data Sharing & Third Parties

We never sell your personal data. We share data only in these limited cases:

• Service Providers: Cloud hosting (AWS/Azure), payment processors, email/SMS services — bound by strict data processing agreements.
• n8n Automation: Workflow automation platform used to power AI agents — data processed under our instructions.
• Meta / WhatsApp: When you use our Social Media AI or WhatsApp Automation services.
• Google: Analytics, Ads management when you use our Digital Marketing services.
• Legal Authorities: If required by a court order, government authority, or applicable Indian law.
• Business Transfer: In case of merger or acquisition — you will be notified in advance.

6. Data Retention

• Active Clients: Data retained for the duration of the service contract plus 3 years for legal/tax compliance.
• Demo/Lead Data: Retained for 12 months from last contact if no subscription is taken.
• Partner Data: Retained for the duration of partnership plus 2 years.
• Billing Records: Retained for 7 years as required by Indian tax law (GST Act).
• Cookies: Session cookies expire when you close your browser; analytics cookies expire after 13 months.

7. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of all personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data (subject to legal retention requirements).
• Withdrawal of Consent: Withdraw consent for marketing communications at any time.
• Data Portability: Request your data in a machine-readable format.
• Objection: Object to processing of your data for direct marketing.

To exercise any of these rights, email us at info@digitalanthem.in. We will respond within 30 days.

8. Cookies Policy

We use the following types of cookies:

• Essential Cookies: Required for the website to function (session management, security). Cannot be disabled.
• Analytics Cookies: Google Analytics to understand how visitors use our site — anonymised data only.
• Preference Cookies: Remember your settings and preferences.

You can control cookies through your browser settings. Disabling non-essential cookies will not affect your ability to use our website.

9. Data Security

We implement industry-standard security measures including:

• SSL/TLS encryption for all data in transit.
• Encrypted storage for sensitive data at rest.
• Access controls and role-based permissions for our team.
• Regular security audits and vulnerability assessments.
• Secure deletion of data when retention periods expire.

In the unlikely event of a data breach affecting your personal data, we will notify you within 72 hours as required by applicable law.

10. Children's Privacy

Our services are designed for businesses and are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify active clients by email and update the "Last Updated" date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For any privacy-related queries, requests, or complaints: